Tacos La Veintiocho, brings the spirit of Mexico City’s tacos to Madrid, with bold flavors and fast rhythms. It’s a casual, high-energy spot rooted in authenticity, with very strong character. The wordmark stems from a reference found on a police station in CDMX. We reinterpreted that signage into a custom digital typeface for La 28 — the icon draws from Luis Barragán’s metal spheres — translated into a graphic mark.